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"Charlie Warner's Media Selling is a complete, thorough playbook that expertly explores how to win
in today's cross-selling media environment."
GEORGE BODENHEIMER, Chairman ESPN and ABC Sports |
"Charlie Warner has trained more professionals in the art -- and science -- of
selling radio, television, print, and interactive than anyone else. I've had the opportunity
to witness his insights at work, and this is an invaluable tool for anyone hoping to succeed
in media selling."
BOB PITTMAN, CEO Clear Channel, Founding Member of Pilot Group,
Co-Founder of MTV, and former CEO of MTV Networks,
and COO of AOL and AOL Time Warner |
"Media Selling us the pre-eminent text for anyone considering a career or currently
employed in sales. Incorporating traditional and new media, it details both the theory
and real-world practice of selling. Simply put, if you want to do ad sales well, Media
Selling is a must-read. It's the only book I will use."
DARRYL SMITH, University of West Florida |
"Media Selling has set the bar once again -- providing the new knowledge
standard for the industry. Whatever segment of media and advertising you're involved in, you
must read Media Selling to matter in the next generation of
media."
DEAN DEBIASE, CEO TNS Media, Co-author of The Big Moo | |
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