Chapter 16 Project Format

 

Network Television Schedules

 

Los Angeles

 

 

 

 

Daypart

Rating

CPP ($)

# of Spots

Cost ($)

Day time

2

   827

4

  6,616

News

4

1,295

2

10,360

Prime time

8

4,478

2

71,648

Fringe

2

1,352

4

10,816

 

 

 

 

 

Total

 

 

 

99,440

 

 

 

 

 

Washington, DC

 

 

 

 

Daypart

 

 

 

 

Day time

2

   268

3

  1,608

News

4

   487

3

  5,844

Prime time

8

1,826

3

43,824

Fringe

2

   389

3

  2,334

 

 

 

 

 

Total

 

 

 

53,610